Setting up and using Site Search is a black box mystery for many people. That makes it very difficult to know if you are falling into a huge pit or missing a golden opportunity. To help judge where you might be I’ve put together a list of mistakes and missed opportunities.
- 10. Assuming that you will get the custom results that you want with an out-of-the-box solution.9. Not supporting search individualization/personalization.8. Not supporting marketing-based search tuning.7. Restricting the role of your search platform to return only search results.
6. Expecting the same results with your new search platform as you got with your old platform
5. Not tuning search based on site search analytics so the best products appear at the top of a result set.
4. Not checking the contents of a result set against your product catalog.
3. Bad, messy or incomplete data.
2. Not identifying and designing the data you need to drive the search results you want
1. Not identifying and defining search scenarios at the start of your project.
Remember!
The bottom line is this…
“If they can’t find it, they won’t buy it!”
