Discovery Architecture: Getting Started With Site Search

A Quick Start Guide
1. Identify Your site’s conversion points
You need to think about conversion points in two different ways here.
First, think of the ultimate site conversion for a website – in context of your company’s overall objectives.
Second, think of intermediate conversions needed to get people to your ulimate site conversion.
Third, think about how these intermediate [...]

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Your site search might have a problem if your customer service reps tell you…

Symptom: Your Customer Service Reps tell you that people keep asking if you have a certain product…and you do!
 
By now you know that I am no handy man (btw, I did call the plumber to take care of the leaky faucet.)  But my brother… now he IS a handyman.  He knows his tools, his supplies… [...]

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Your site search might have a problem if customers use Google to find things on your site faster …

Symptom: Your customers use Google to find things on your site faster than using your onsite search engine
 
Don’t get me wrong.  It is g-r-e-a-t that people use Google to find your products and services.  That means your SEO efforts are working.  And, we all know that some people will use Google for everything no matter [...]

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You Know Your Site Seach Might Have a Problem if…

There are a number of sites where I think people add internal search to a site and as long as it returns a list of results they think all is well.     That could very well be the case for your and if your search engine is working for you, more power to you. However, there [...]

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Getting Your Money’s Worth from Search and Navigation?

Glad that you are joining the conversation about Discovery Architecture.
As far as I can tell, “Discovery Architecture” is a new term except in the realm of web services.  (If you’ve heard it in another place, please let know!)  The term, as I use it, comes out of conversations I’ve had with a number people over twenty years (not [...]

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Invitation to a Conversation

Lately, I’ve been talking with a good friend about how to build and evaluate an architecture that moves people from wherever they enter a website towards specific resource pages as efficiently as possible.  A good conversation is developing … and it’s one that I’ve had with many people in a variety of contexts over the years.  [...]

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