You’ve just spent a boat-load of money on search or on updating the navigation of your website.
You want to know whether your money has been well-spent and, more importantly, is it working for you.
To answer these questions you need to go beyond purchase and installation.
You need to analyze your site’s Discovery Architecture.
Discovery Architecture includes
- Implemention of a discovery toolset (i.e., technological components such as search and navigation as well as supporting data and metadata)
- A Strategy for moving people through a site towards specific site resources (such as a product page on a retail site).
- Evaluation of the effectiveness of the toolset in moving people along the path of discovery towards specific business objectives.
